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Understand before proposing

Andressa Fernandes Moralles

Sales Consultant, Nutrisens Prodiet, Brazil

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That is the word Gabriela chooses to describe her profession.

ANDRESSA MORALLES

WHO AM I ?

01

NUTRITIONIST TURNED SALES REPRESENTATIVE

A nutritionist by training, she has made sales her field of operation for the past seven years, without ever losing sight of customer care.

02

A TASTE FOR RESULTS

Determined and rigorous, she moves forward case by case, aiming to advance both her clients and the company.

03

LEARNING THROUGHT CHALLENGE

Every new challenge is an opportunity to learn—a driving force she cultivates in a collaborative environment.

Key figures

7 years in sales

3 years at Prodiet

~6 million inhabitants in its macro-region

For Andressa, everything begins with listening. “Understanding the scenario and identifying the challenges” before presenting a solution : that is her rule, regardless of the client.

His methods

sales

She analyzes patient profiles, the facility’s standardization, and the purchasing process, then engages directly with decision-makers and buyers to propose the most suitable solution.

Her role is becoming broader and more strategic, encompassing the history of tenders, products already in use, and the facility’s actual needs. She oversees every stage of the process and manages relationships with all stakeholders—covering procurement, public tendering, the drafting of specifications, and budget estimates, right through to the issuance of the purchase order. This close monitoring enables her to better position Prodiet solutions and increase the likelihood of success for each project.

Active listening : learning to listen attentively and understand needs in order to offer the best possible solution.

Andressa

The best advice she received

sources of pride

It is not a single, precise moment, but an entire trajectory. Winning each public tender is a source of pride and an opportunity to gauge what has been built—as a team—since joining the company.

Cultures and values

What makes the environment unique

Welcoming and partnership. Teams always ready to support one another to achieve shared goals.

The values ​​that resonate with her

Commitment — honoring promises made — and teamwork, for a healthy and collaborative work environment.

International dimension

Andressa has not yet worked on an international project, but the 2025 Sales Convention — born from the Prodiet–Nutrisens merger — marked a turning point. The event introduced her to the group’s culture, mission, and global vision, as well as its international portfolio — all of which offer avenues for creating new opportunities in the Brazilian market. For her, cross-country collaboration broadens perspectives and drives process improvements.

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