According to the PAQUID research project, (Ankri, 2006) Alzheimer’s disease affects more than 6% of over 65-year- olds, i.e. some 850,000 people in France and the figure is increasing. Some 4.6 million new cases are diagnosed each year (Ferri et al., 2005; Wimo, Jönsson, Bond, Prince, & Winblad, 2013).
Alzheimer’s disease is the main cause of dementia in over 75-year- olds (Ramaroson, Helmer, Barberger-Gateau, Letenneur, & Dartigues, 2003). Alzheimer’s Disease is a progressive, incurable disease in which cognitive abilities gradually degenerate rendering patients dependent on carers.
Alzheimer’s disease and the dementia associated with it have become a public health issue. Government authorities ran a specific awareness campaign about the disease between 2008 and 2012, which has been followed up by a second campaign, launched in 2013 on the topic of “neurodegenerative diseases”.